The Most Recommended Soft Cooler: AO Coolers 12 Pack
For most outdoor enthusiasts and casual users alike, the AO Coolers 12 Pack Soft Cooler stands out as our top pick. We’ve found it to be incredibly versatile and reliable for a variety of outings. Crafted with a durable five-layer construction, it features a user-friendly zipper, adjustable shoulder strap, convenient front dry pocket, and clip-down ends that allow you to make the cooler more compact while extending ice retention. Additionally, it comes in larger sizes—24, 36, and 48-can models—to suit different needs.
What Qualifies Me to Recommend a Cooler?
With hands-on experience owning and testing brands like YETI, RTIC, Ice Hole, and AO Coolers, I have the insight to guide you. Our collection of coolers at various properties includes many models, and although we haven’t performed extensive ice melt tests or subjected them to bear-proof scenarios, a quick online search will reveal their performance. My focus here is on recommending a practical, everyday cooler that excels in real-world applications such as boating, backyard barbecues, or wine tasting adventures in the Texas Hill Country.
Heavy Coolers Are a Challenge
Most high-end rotomolded coolers are notoriously heavy—both empty and loaded with ice and supplies. The images above show two heavy coolers without any content, and when filled, they become even more cumbersome. Lifting these with one person can be difficult, especially when fully loaded. Unless you’re undertaking a week-long expedition in remote Alaska or need a sturdy platform for fishing, these heavy models are often overkill for typical day trips. AO Coolers fill a niche for those seeking lightweight, manageable coolers that pack enough ice and space for everyday use.
Smart Solution: Multiple 12 Pack Soft Coolers
I decided to test multiple AO 12 Pack Soft Coolers, aiming to distribute drinks and ice across different areas—be it various parts of a boat or multiple locations at a gathering. Each cooler can be designated for specific groups, such as kids‘ drinks, adult beverages, or ice for chilling. For example, one cooler could be reserved solely for water, making it easy to locate and prevent accidental mixing. Another might be dedicated to alcohol, possibly in a distinctive color like red for quick identification. And a separate cooler for drinking ice ensures it stays frozen longer and remains cleaner since fewer hands access it.
The best part? Purchasing 4-5 AO Coolers offers the same or lower cost than a single high-end cooler, providing unmatched flexibility. They are perfect for second homes, tailgating, or vehicle storage. Alternatively, consider their 24 Can Coolers if that size better fits your lifestyle.
Challenges with Expensive Coolers and Difficult Zippers
Many premium soft coolers feature zippers that are difficult to operate—designed for white-water rafting or extreme conditions, not casual outings. These tough zippers can be frustrating, especially when kids or seniors try to access their drinks. Often, closing them completely becomes a challenge, leaving the cooler partially open and losing cold air. It’s counterintuitive to invest in luxury items only to struggle with basic functionality.
AO Coolers‘ User-Friendly YKK Zippers
In contrast, AO Coolers utilize smooth, easy-to-operate YKK zippers, renowned for their quality and reliability. While not waterproof—so water may leak if flipped—they dramatically improve usability. Their zippers make opening and closing simple and hassle-free, transforming the cooler into a practical accessory rather than a frustrating burden. It’s a refreshing change from the extreme expedition zippers that dominate the market.
Optimal Size for Everyday Use
The AO 12 Pack Soft Cooler hits the sweet spot for most users. Capable of chilling a six-pack or a full dozen bottles with plenty of ice, it’s designed to meet real-world expectations. Lightweight and compact, it’s easy to transport and quick to pack—perfect for spontaneous trips or planned outings. Whether you’re heading to a game, a picnic, or a backyard BBQ, this cooler simplifies your preparations and keeps your beverages refreshingly cold.
Convenient Side Pockets for Accessory Storage
We frequently utilize the side compartments of our AO coolers, storing small essentials like collapsible koozies, bottle openers, or lightweight hats. These pockets are perfect for keeping items accessible without cluttering the main storage area, making your outdoor experience more organized and enjoyable.
The Perfect Gift Idea
Searching for a thoughtful, practical gift? The AO 12 Pack Soft Cooler makes an excellent choice for adults and kids alike. Its versatility allows it to serve as a drink carrier, a food tote, or even a casual tote bag. With attractive colors and sturdy construction, recipients will appreciate its utility for years to come.
Advanced 5-Layer Insulation for Superior Ice Retention
AO Coolers feature a robust 3/4-inch high-density foam insulation—much thicker than most competitors’ 1/4-inch foam—ensuring exceptional ice retention. The insulation is complemented by a heavy-duty outer coating, moisture-resistant polyethylene film, spun polyester sheeting, and a leakproof liner, creating a cooler capable of holding ice for up to 24 hours in 120-degree heat. The durable canvas exterior prevents scratches and tears, making it suitable for rugged outdoor use.
Seam-Welded TPU Internal Liner for Leakproof Performance
The interior lining is a single, seamless piece of TPU (thermoplastic polyurethane)—a material used in waterbeds and above-ground pools. The seams are RF welded, ensuring a watertight, strong, and leakproof design that outperforms glued seams. This liner resists impacts, tears, and abrasions, guaranteeing that your cooler will never leak or sweat, thus maintaining your gear and vehicle interior in pristine condition.
Adjustable Side Buckles for Versatility
The side buckles on the AO 12 Pack Cooler allow you to either buckle down for a more compact shape or leave unbuckled for taller items. Buckling reduces the cooler’s height, helps contain cold air, and enhances stability. Unbuckling opens the cooler wider, making it easier to fill, access contents, or clean. This feature provides flexibility for different scenarios and user preferences, a convenience not offered by many competing brands.
Multipurpose: Keep Food Warm or Cold
This cooler isn’t just for chilling beverages. You can also use it to keep food warm during travel or at a potluck. Its insulated design ensures food stays hot or cold as needed, transforming it into a versatile tote for any event or outing.
Size Options for Every Need
Beyond the 12 Pack model, AO Coolers offers larger options—24, 36, and 48-can capacities. While we haven’t personally tested the larger sizes, their availability makes them suitable for bigger gatherings or extended trips. The smaller, more manageable sizes are perfect for dividing drinks and simplifying transport.
Brand Recognition and Security
AO Coolers are less conspicuous and less attractive to thieves compared to well-known brands like YETI or RTIC. Their discreet branding reduces the risk of theft when left unattended, adding peace of mind for outdoor use. Additionally, many premium coolers are often targeted for theft, which can necessitate extra security measures such as locks.
Potential Pitfalls of Costlier Coolers
Despite their premium reputation, high-end coolers aren’t immune to failures. We experienced zipper breakage on two YETI soft coolers, which was disappointing given their premium price point of around $250. Such issues highlight that even luxury brands can encounter durability problems, underscoring the importance of realistic expectations.
YETI’s Response and Product Improvements
In November 2021, we contacted YETI about zipper failures, and they promptly replaced both units at no charge. Their customer service demonstrated a commitment to quality, and they provided us with new models featuring magnetic closures that are easier to operate. This proactive approach reflects their confidence in standing behind their products. However, the magnetic closure may pose risks for small children or pets, as it’s very strong and could trap a small animal or child if they fall inside.
Avoid Using Dry Ice
AO Coolers recommend against using dry ice, as it can cause the interior liner to crack. For safety and longevity of your cooler, stick to regular ice and cold packs.
Recommended Upgrades: Enhanced Soft Cooler Options
- AO Coolers Sportsman Vinyl Soft Cooler: Features the same design as the original but with a waterproof, easy-to-clean vinyl exterior, making maintenance a breeze.
- AO Coolers Carbon Soft Cooler: Boasts a stylish exterior made of 1000 denier woven vinyl that mimics carbon fiber, appealing to those seeking a more upscale look.
- AO 12 Pack Traveler Soft Cooler: An upgraded version with larger side pockets, perfect for carrying additional items—ideal for longer trips or larger gatherings.
Final Thoughts
In summary, I am a passionate supporter of the AO 12 Pack Soft Cooler. It strikes the perfect balance of size, weight, insulation, and durability, making it suitable for most daily and recreational activities. Its thoughtful features, sturdy build quality, and attractive price point position it as the best value soft cooler available today. Whether for personal use or gifting, this cooler is sure to surpass expectations and become a staple in your outdoor gear collection.